Category

Marketing

Explore books and ideas in marketing.

Books in Marketing

19 titles

Cover of Social Echoes: The Unseen Architects of Choice

Social Echoes: The Unseen Architects of Choice

The Hidden Forces That Shape Our Choices, Preferences, and Perceptions

Cover of Audience Engineering: The Method Behind Millions

Audience Engineering: The Method Behind Millions

The Data-Driven Blueprint for Sustainable Digital Influence and Audience Growth

Cover of Small Data: The Anthropology of Desire

Small Data: The Anthropology of Desire

How Tiny Clues Reveal Huge Trends and Unspoken Desires in a Big Data World

Cover of The Tipping Point: Architecting Epidemic Change

The Tipping Point: Architecting Epidemic Change

The Hidden Architecture of Social Epidemics and How to Engineer Change

Cover of Retail's Invisible Hand: The Psychology of Your Shopping Cart

Retail's Invisible Hand: The Psychology of Your Shopping Cart

Unmasking the Hidden Psychology and Covert Strategies That Shape Every Purchase

Cover of Beyond Luck: The Psychology of Contagious Ideas

Beyond Luck: The Psychology of Contagious Ideas

The Hidden Psychology of Word-of-Mouth and Why Some Things Are Built to Spread.

Cover of The Architecture of Unforgettable Ideas

The Architecture of Unforgettable Ideas

The Science of Why Some Ideas Survive and Others Die: Crafting Messages That Stick and Influence

Cover of Ogilvy's Blueprint: The Human Core of Lasting Influence

Ogilvy's Blueprint: The Human Core of Lasting Influence

David Ogilvy's Enduring Principles for Building Brands, Cultivating Truth, and Mastering Human Connection

Cover of Positioning: The Strategic Architecture of Mindshare

Positioning: The Strategic Architecture of Mindshare

The Enduring Strategy for Conquering Minds and Owning Categories

Cover of Purple Cow: The Strategy of Unignorable Distinction

Purple Cow: The Strategy of Unignorable Distinction

The Imperative of Remarkability: Designing Products, Services, and Ideas That Cannot Be Ignored.

Cover of Marketing as Generosity: Seth Godin's Empathy Revolution

Marketing as Generosity: Seth Godin's Empathy Revolution

How to Serve Your Smallest Viable Audience and Make a Meaningful Difference

Cover of The Architecture of Belonging: Leading the Modern Tribe

The Architecture of Belonging: Leading the Modern Tribe

How Passionate Individuals Ignite Movements and Redefine Leadership in a Connected World

Cover of Unlocking Your Zag: The Strategy of Irresistible Uniqueness

Unlocking Your Zag: The Strategy of Irresistible Uniqueness

The Strategic Blueprint for Defining Your Radical Difference and Achieving Unrivaled Impact

Cover of Perception's Primacy: Decoding Human Choice

Perception's Primacy: Decoding Human Choice

The 22 Immutable Laws of Marketing by Al Ries

Cover of Alchemy: The Hidden Logic of Human Value

Alchemy: The Hidden Logic of Human Value

The surprising science of creating value by defying conventional logic.

The Brand Gap: Aligning Promise with Experience

How to Bridge the Distance Between Business Strategy and Customer Experience.

Cover of Beyond Perfection: The Transformative Power of Building in Public

Beyond Perfection: The Transformative Power of Building in Public

Why Sharing Your Work Before It's Ready Is the New Playbook for Growth and Community.

Cover of Decoding Desire: The Subconscious Architect of Our Choices

Decoding Desire: The Subconscious Architect of Our Choices

Neuromarketing and the Surprising Truth About the Hidden Forces That Shape Our Choices.

Cover of The Hook Point Imperative: Capturing Attention in the Digital Deluge

The Hook Point Imperative: Capturing Attention in the Digital Deluge

Mastering the Art and Science of Capturing Fleeting Attention in a Hyper-Connected World