Marketing · 11 min
Beyond Luck: The Psychology of Contagious Ideas
By Jonah Berger
Uncover the predictable psychological and social forces that make ideas, products, and behaviors 'contagious.' This episode dissects the hidden science behind virality, revealing how human nature dictates what truly spreads.
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Category
Marketing
Duration
11 min
What it is about
viral, marketing, sharing
Who it is for
Leaders, creators, and marketers gain a formidable advantage by learning to see past the myth of luck and instead decode the specific psychological triggers that make any idea worth sharing.
The author
Wharton marketing professor Jonah Berger distills years of rigorous research on social influence into a clear, actionable framework for understanding why people talk, share, and buy.
About the author
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