Psychology · 20 min
100 Things Every Designer Needs to Know About People
By Susan M. Weinschenk
This episode reveals how understanding the predictable quirks of human psychology is the key to designing products and experiences that truly resonate.
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Category
Psychology
Duration
20 min
What it is about
User experience, cognitive psychology, product design
Who it is for
If you've ever wondered why people use your carefully designed product in unexpected ways, this will clarify the unseen psychological forces at play, and this will help you see what to do next.
The author
Susan Weinschenk brings decades of applied behavioral science and user experience expertise, translating complex cognitive principles into actionable insights for anyone building for human interaction.
About the author
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