100 Things Every Designer Needs to Know About People
It's a familiar frustration: you've built something meticulously, yet people use it in ways you never intended, or abandon it at a crucial step. We often assume users will act rationally, following logical paths, but the human mind rarely operates that way. Think about how often you instinctively look for a familiar icon, only to find it moved, or how a simple form field can suddenly feel like a cognitive puzzle. This book argues that these aren't user errors, but predictable responses to designs that ignore our innate psychological wiring. It maps the fundamental cognitive shortcuts, biases, and perceptual quirks that govern how we interact with the world, offering a practical guide to designing with human nature, not against it. The result is an experience that feels intuitive, even effortless, because it aligns with how we naturally see, think, and act.