Psychology · 20 min
Emotion By Design
By Greg Hoffman
This episode reveals how our deepest feelings are not accidental, but often the result of deliberate, thoughtful design.
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Category
Psychology
Duration
20 min
What it is about
Emotional design, brand strategy, sensory experience, human connection
Who it is for
If you've ever wondered why some experiences resonate deeply while others fall flat, this can help you understand the deliberate craft behind genuine connection.
The author
Greg Hoffman, former Chief Marketing Officer at Nike, draws on decades of shaping global campaigns to reveal how iconic brands meticulously engineer emotional experiences that resonate deeply with millions.
About the author
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