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1 editions on Cue Bookstore

Greg Hoffman

Greg Hoffman, former Chief Marketing Officer at Nike, draws on decades of shaping global campaigns to reveal how iconic brands meticulously engineer emotional experiences that resonate deeply with millions.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Emotion By Design
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Emotion By Design

We often walk into a room, pick up a product, or hear a piece of music and feel an immediate, undeniable pull – a sense of comfort, excitement, or belonging. We might attribute it to chance, or our own personal taste, but what if that feeling was meticulously crafted? This episode explores how our emotional landscape is not just a series of spontaneous reactions, but often the result of intentional design. It reveals the subtle yet powerful ways brands, spaces, and experiences are engineered to evoke specific feelings, often without us even realizing it. You'll begin to notice the deliberate choices behind the things that move you, understanding that true connection isn't accidental; it's built, layer by layer, with purpose. This changes how you see everything from your morning coffee cup to the city square.

20 minOpen edition
Biography

Greg Hoffman, former Chief Marketing Officer at Nike, draws on decades of shaping global campaigns to reveal how iconic brands meticulously engineer emotional experiences that resonate deeply with millions.