Psychology · 20 min
Priceless
By William Poundstone
Explore the subtle psychological forces that shape our perception of value and the prices we're willing to pay, often without our conscious awareness. This episode unpacks how concepts like anchoring, the decoy effect, and the allure of 'free' profoundly influence our economic decisions.
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Category
Psychology
Duration
20 min
What it is about
pricing psychology, consumer behavior, value perception
Who it is for
Best suited to listeners who want a clearer working understanding of pricing psychology, consumer behavior, value perception and better judgment in how they apply it.
The author
William Poundstone brings a credible and useful lens to pricing psychology, consumer behavior, value perception, with enough subject command to make the book worth hearing.
About the author
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