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1 editions on Cue Bookstore

William Poundstone

William Poundstone brings a credible and useful lens to pricing psychology, consumer behavior, value perception, with enough subject command to make the book worth hearing.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Priceless
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Priceless

Why do we pay what we pay? This episode delves into William Poundstone's 'Priceless,' revealing the hidden psychology behind our purchasing decisions. We dissect how seemingly rational choices are often swayed by invisible levers: the anchoring effect, where an initial number sets our mental benchmark; the decoy effect, which subtly steers us towards a specific option; and the irrational power of 'free.' Understanding these mechanisms isn't about cynicism, but about gaining a clearer perspective on consumer behavior and making more conscious choices in a world designed to influence our wallets.

20 minOpen edition
Biography

William Poundstone brings a credible and useful lens to pricing psychology, consumer behavior, value perception, with enough subject command to make the book worth hearing.