Psychology · 21 min
The Jolt Effect
By Matthew Dixon | Ted McKenna
This episode reveals how the fear of regret often paralyzes decisions, offering a framework to gently guide people past indecision to confident action.
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Category
Psychology
Duration
21 min
What it is about
Indecision, Sales Psychology, Decision Making
Who it is for
If you've ever watched a promising opportunity stall because someone couldn't commit, or found yourself frozen by the fear of making the wrong choice, this will clarify the hidden dynamics at play, and this will help you see what to do next.
The author
Matthew Dixon, co-author of The Challenger Sale, and Ted McKenna draw on extensive research into customer behavior to reveal the true psychological barrier behind stalled decisions.
About the author
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