Psychology · 22 min
Disruptive Branding
By Jacob Benbunan | Gabor Schreier | Benjamin Knapp
This episode reveals how truly disruptive brands don't just innovate; they fundamentally challenge our ingrained assumptions, offering a more intuitive way to experience a category.
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Category
Psychology
Duration
22 min
What it is about
Brand Strategy, Market Disruption, Innovation
Who it is for
If you often find yourself questioning why certain products or services feel stuck in old ways, this can help you understand how truly impactful brands quietly redefine entire categories.
The author
Jacob Benbunan, Gabor Schreier, and Benjamin Knapp draw on their close experience at Saffron Brand Consultants to reveal how the most enduring brands don't just innovate, but fundamentally reshape our expectations.
About the author
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