Why Digital Transformations Fail
We often mistake the *implementation* of new technology for actual *transformation*. Billions are poured into cutting-edge systems, yet many digital initiatives stall, leaving leaders scratching their heads. The unseen pattern is this: we treat digital change as a technical problem with a technical solution, when it's fundamentally a human one. It's not about the code, but the culture. This book unpacks why employees might quietly revert to old spreadsheets even after a new system is launched, or why a bold executive vision never translates into genuine engagement on the ground. It shows how the comfort of the familiar, the fear of losing expertise, and the ingrained habits of an organization can silently sabotage the most well-intentioned efforts. Understanding this deeper human architecture is the only way to build something that truly lasts.