Book Summary · 18 min
Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
By Chris Murray
This episode reframes selling not as a transaction to be closed, but as a four-step human process of genuine connection and value exchange that applies to every meaningful interaction.
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Book Summary
Duration
18 min
What it is about
Sales, Human Connection, Communication, Influence
Who it is for
If you've ever felt uncomfortable with the idea of "selling" or struggled to genuinely connect and influence others, this can help you reframe every interaction as a human exchange.
The author
Chris Murray distills decades of practical experience into a clear, human-centered framework, revealing how the most effective sales aren't about tactics, but about genuine connection and understanding.
About the author
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