Book Summary · 20 min
Get Different
By Mike Michalowicz
In a world obsessed with improvement, true distinction and success come not from being 'better,' but from being genuinely 'different.'
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Book Summary
Duration
20 min
What it is about
Differentiation, Business Strategy, Unique Value
Who it is for
If you've ever felt your efforts to improve only make you blend in, this will clarify how to define your unique value and attract the right audience, and this will help you see what to do next.
The author
Mike Michalowicz has a knack for cutting through conventional business wisdom, offering entrepreneurs and small business owners refreshingly direct, actionable strategies to stop struggling and start thriving.
About the author
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