Hack the Buyer Brain
This episode explores the profound psychological undercurrents that shape our purchasing decisions, revealing how emotions, identity, and social dynamics often supersede pure logic. We delve into the subconscious drivers behind why we buy, offering insights not for manipulation, but for deeper understanding and connection.
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consumer psychology, behavioral economics, decision science
Best suited to listeners who want a clearer working understanding of consumer psychology, behavioral economics, decision science and better judgment in how they apply it.
Kenda MacDonald brings a credible and useful lens to consumer psychology, behavioral economics, decision science, with enough subject command to make the book worth hearing.