Technology · 20 min
Bargaining for Advantage: Negotiation Strategies for Reasonable People
By G. Richard Shell
This episode reveals how negotiation, often seen as a battle, is actually a structured conversation built on understanding, preparation, and the quiet strength of your alternatives.
Cue membership required to read and listen.
Listen
Audio edition
Read
Reading edition
Category
Technology
Duration
20 min
What it is about
Negotiation, Strategy, Communication, Influence
Who it is for
If you've ever felt intimidated by the prospect of asking for what you want, or found yourself compromising too much just to avoid conflict, this can help you negotiate with quiet confidence.
The author
G. Richard Shell, a long-time professor at the Wharton School, draws on decades of teaching and research to demystify negotiation, showing how anyone can master its principles without resorting to aggressive tactics.
About the author
View author readings →