Psychology · 22 min
Competing Against Luck: The Story of Innovation and Customer Choice
By Clayton M. Christensen
Explore Clayton Christensen's 'Jobs to Be Done' theory, revealing how understanding the underlying 'jobs' customers hire products for drives true innovation and explains human choice beyond features or demographics.
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Category
Psychology
Duration
22 min
What it is about
jobs to be done, clayton christensen, innovation
Who it is for
Best suited to listeners who want a clearer working understanding of jobs to be done, clayton christensen, innovation and better judgment in how they apply it.
The author
Clayton M. Christensen brings a credible and useful lens to jobs to be done, clayton christensen, innovation, with enough subject command to make the book worth hearing.
About the author
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