Psychology · 19 min
Principles of Marketing
By Philip Kotler
Marketing, at its core, is not about selling products, but about deeply understanding human needs, creating genuine value, and building lasting relationships.
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Category
Psychology
Duration
19 min
What it is about
marketing principles, human needs, value creation
Who it is for
Best suited to listeners who want a clearer working understanding of marketing principles, human needs, value creation and better judgment in how they apply it.
The author
Philip Kotler brings a credible and useful lens to marketing principles, human needs, value creation, with enough subject command to make the book worth hearing.
About the author
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