Psychology · 22 min
Positioning: The Battle for Your Mind
By Al Ries
This episode unpacks Al Ries's 'Positioning,' revealing how strategic mental placement, not objective superiority, dictates success in a crowded world. We explore the mind's filters, the power of owning a single idea, and the challenge of climbing mental ladders to achieve lasting impact.
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Category
Psychology
Duration
22 min
What it is about
positioning, marketing strategy, brand building
Who it is for
Best suited to listeners who want a clearer working understanding of positioning, marketing strategy, brand building and better judgment in how they apply it.
The author
Al Ries brings a credible and useful lens to positioning, marketing strategy, brand building, with enough subject command to make the book worth hearing.
About the author
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