Philosophy · 18 min
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth Godin
This episode redefines marketing, moving beyond traditional persuasion to an act of profound empathy. We explore Seth Godin's radical idea that true impact comes not from being seen, but from deeply understanding and serving a specific, chosen audience.
Cue membership required to read and listen.
Listen
Audio edition
Read
Reading edition
Category
Philosophy
Duration
18 min
What it is about
marketing strategy, empathy, audience understanding
Who it is for
Best suited to listeners who want a clearer working understanding of marketing strategy, empathy, audience understanding and better judgment in how they apply it.
The author
Seth Godin brings a credible and useful lens to marketing strategy, empathy, audience understanding, with enough subject command to make the book worth hearing.
About the author
View author readings →