Psychology · 20 min
Influencer
By Joseph Grenny | Kerry Patterson | David Maxfield | Ron McMillan | Al Switzler
Lasting personal and organizational change isn't about sheer willpower, but about strategically activating six powerful sources of influence that shape human behavior.
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Category
Psychology
Duration
20 min
What it is about
Behavioral Change, Influence, Systems Thinking, Leadership
Who it is for
If you've ever felt stuck trying to change a habit or shift a team's direction, this can help you understand why willpower alone isn't enough.
The author
Joseph Grenny and his co-authors draw on decades of research and practical application, showing how to diagnose and activate the hidden levers that truly drive human behavior in complex systems.
About the author
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