Psychology · 20 min
Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight
By Colin Strong
This episode explores how to move beyond mere metrics in big data, integrating social science and deep consumer insight to foster genuine human understanding and empathetic connection, transforming data points into profound human stories.
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Category
Psychology
Duration
20 min
What it is about
big data, human-centered design, social science
Who it is for
Best suited to listeners who want a clearer working understanding of big data, human-centered design, social science and better judgment in how they apply it.
The author
Colin Strong brings a credible and useful lens to big data, human-centered design, social science, with enough subject command to make the book worth hearing.
About the author
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