Psychology · 21 min
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
By B. Joseph Pine II
We explore the evolution of economic value from commodities to goods, services, and now, to meticulously staged experiences. This episode unpacks how businesses capture our time, attention, and money by crafting memorable moments, profoundly impacting our choices, values, and sense of self.
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Category
Psychology
Duration
21 min
What it is about
experience economy, customer experience, business strategy
Who it is for
Best suited to listeners who want a clearer working understanding of experience economy, customer experience, business strategy and better judgment in how they apply it.
The author
B. Joseph Pine II brings a credible and useful lens to experience economy, customer experience, business strategy, with enough subject command to make the book worth hearing.
About the author
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