Society · 19 min
Influence: The Psychology of Persuasion
By Robert B. Cialdini
This episode reveals the six subtle, often unseen psychological levers that shape our decisions every day, and how to recognize them in action.
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Category
Society
Duration
19 min
What it is about
Persuasion, Decision-Making, Social Psychology
Who it is for
If you've ever wondered why you said "yes" when you meant "no," or felt a strange pull towards a decision you didn't fully understand, this will illuminate the hidden forces at play, and this will help you see what to do next.
The author
Robert Cialdini spent years embedded with salespeople, fundraisers, and advertisers, meticulously observing the tactics they used to influence others, revealing the deep psychological roots of persuasion.
About the author
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