Psychology · 19 min
Buyology: Truth and Lies About Why We Buy
By Martin Lindstrom
Uncover the hidden psychology behind our purchasing decisions. This episode reveals how subconscious factors, sensory cues, and cultural conditioning profoundly influence what we buy, often bypassing our rational minds and shaping our desires in ways we rarely perceive.
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Category
Psychology
Duration
19 min
What it is about
consumer psychology, neuromarketing, subconscious influence
Who it is for
Best suited to listeners who want a clearer working understanding of consumer psychology, neuromarketing, subconscious influence and better judgment in how they apply it.
The author
Martin Lindstrom brings a credible and useful lens to consumer psychology, neuromarketing, subconscious influence, with enough subject command to make the book worth hearing.
About the author
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