Decisive: Engineering Better Choices
Unpack a powerful framework to overcome common decision-making biases, enabling more confident and effective choices by broadening options, rigorously testing assumptions, and gaining critical perspective.
decision making, bias, choice
This book is for leaders, entrepreneurs, and individuals who recognize the high stakes of their choices and seek a robust, actionable framework to overcome cognitive blind spots, broaden their perspectives, and consistently make more strategic, confident decisions that drive desired outcomes.
Chip Heath, a Stanford professor and bestselling author, distills decades of behavioral science research into practical, accessible frameworks, offering listeners a clear, evidence-based path to sharper judgment and more effective decision-making.