Productivity · 21 min
The Challenger Sale
By Matthew Dixon
This episode reveals why the most effective salespeople don't just build relationships, but challenge customer assumptions and teach them new ways to think about their business.
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Category
Productivity
Duration
21 min
What it is about
Sales Strategy, B2B Sales, Customer Engagement, Value Selling
Who it is for
If you've ever felt that being 'liked' by a customer doesn't always translate into real business impact, this will clarify how to become truly indispensable, and this will help you see what to do next.
The author
Matthew Dixon, through extensive research with thousands of sales professionals, reveals the counter-intuitive truth about what truly drives sales success in complex B2B environments.
About the author
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