Psychology · 19 min
Branding Between the Ears
By Sandeep Dayal
This episode reveals how brands operate not just in the marketplace, but deep within our minds, shaping our perceptions and decisions in ways we rarely acknowledge.
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Category
Psychology
Duration
19 min
What it is about
Consumer Psychology, Brand Strategy, Identity, Marketing
Who it is for
If you've ever wondered why you feel a pull towards certain brands, or how your choices reflect more than just utility, this will clarify the unseen forces at play, and this will help you see what to do next.
The author
Sandeep Dayal, a veteran brand strategist, offers a rare, incisive look into the psychological mechanisms that make brands resonate deeply, revealing how they shape our desires from the inside out.
About the author
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