Technology · 18 min
Crossing the Chasm
By Geoffrey A. Moore
The core challenge for any truly innovative product isn't just building it, but navigating the treacherous gap between early enthusiasts and the pragmatic mainstream market.
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Category
Technology
Duration
18 min
What it is about
Technology adoption, market strategy, innovation
Who it is for
If you've ever launched an innovative product that resonated with early users but struggled to gain wider traction, this will clarify the unseen market dynamics at play, and this will help you see what to do next.
The author
Geoffrey Moore, with his deep experience advising Silicon Valley's tech giants, offers a precise, actionable framework for understanding how new technologies truly move from niche to ubiquity.
About the author
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