This episode dissects Joe Pulizzi's 'Epic Content Marketing,' revealing how to transcend tactical content creation and build a strategic, audience-centric media company. Discover the shift from transactional marketing to becoming an indispensable, trusted resource through consistent, valuable storytelling.
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content marketing, epic content, audience building
Best suited to listeners who want a clearer working understanding of content marketing, epic content, audience building and better judgment in how they apply it.
Joe Pulizzi brings a credible and useful lens to content marketing, epic content, audience building, with enough subject command to make the book worth hearing.