The 'Job' They Hire You For: Unlocking Customer Progress
Explore Clayton Christensen's 'Jobs to Be Done' framework, revealing how understanding the deeper 'progress' customers seek, rather than just product features or demographics, is key to predictable innovation and market success.
Cue membership required to read and listen.
innovation, jobs to be done, product
This framework will resonate most with strategists, builders, and marketers who want to move beyond correlations in customer data to grasp the causal drivers of choice, enabling them to build products that people don't just buy, but actively pull into their lives to make progress.
Harvard Business School professor Clayton Christensen, the architect of disruptive innovation theory, joins forces with strategists and researchers to translate a powerful academic insight into a practical, actionable framework for building successful products.