Technology · 21 min
How Brands Grow
By Byron Sharp
This episode reveals the counter-intuitive, evidence-based principles that truly drive brand growth, challenging common marketing myths.
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Category
Technology
Duration
21 min
What it is about
Brand Growth, Marketing Strategy, Consumer Behavior, Empirical Marketing
Who it is for
If you've ever wondered why some brands seem to effortlessly dominate the market, or felt your marketing efforts were chasing the wrong metrics, this will clarify what truly drives growth, and this will help you see what to do next.
The author
Byron Sharp, Director of the Ehrenberg-Bass Institute, brings a rigorous, data-driven approach to marketing, challenging long-held industry beliefs with empirical evidence from decades of consumer behavior research.
About the author
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