Corporate Communication: A Guide to Theory and Practice
Beyond memos and press releases, corporate communication is the invisible architecture defining an organization's very being. This episode reveals how it shapes identity, builds internal cohesion, earns external trust, and ultimately determines success or failure, exploring communication not as a function, but as the fundamental process that builds (or breaks) organizational reality.
Cue membership required to read and listen.
corporate communication, organizational identity, internal communication
Best suited to listeners who want a clearer working understanding of corporate communication, organizational identity, internal communication and better judgment in how they apply it.
Joep P. Cornelissen brings a credible and useful lens to corporate communication, organizational identity, internal communication, with enough subject command to make the book worth hearing.