Psychology · 19 min
Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
By Eddie Shleyner
This episode unpacks how the fundamental principles of copywriting—empathy, clarity, specificity, and iterative refinement—transcend marketing to become essential tools for effective communication, stronger relationships, and deeper understanding in all aspects of life.
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Category
Psychology
Duration
19 min
What it is about
copywriting, communication, persuasion
Who it is for
Best suited to listeners who want a clearer working understanding of copywriting, communication, persuasion and better judgment in how they apply it.
The author
Eddie Shleyner brings a credible and useful lens to copywriting, communication, persuasion, with enough subject command to make the book worth hearing.
About the author
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