Leadership · 21 min
Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells
By Lorraine Santoli
This episode uncovers the strategic genius of Michael Eisner and Frank Wells, revealing how their unseen partnership engineered Disney's enduring magic and commercial success through a culture of enchantment and marketing as storytelling.
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Category
Leadership
Duration
21 min
What it is about
disney, michael eisner, frank wells
Who it is for
Best suited to listeners who want a clearer working understanding of disney, michael eisner, frank wells and better judgment in how they apply it.
The author
Lorraine Santoli brings a credible and useful lens to disney, michael eisner, frank wells, with enough subject command to make the book worth hearing.
About the author
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