Psychology · 21 min
Marketing Management: An Asian Perspective (2nd Edition)
By Philip Kotler
This episode reveals how true marketing transcends transactions, focusing instead on deep human understanding to build lasting value and connection.
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Category
Psychology
Duration
21 min
What it is about
Marketing, Human Behavior, Value Creation, Trust
Who it is for
If you've ever felt a disconnect between what people say they want and what truly moves them, this will sharpen your understanding of human motivation, and this will help you see what to do next.
The author
Philip Kotler, often called the 'father of modern marketing,' brings decades of rigorous observation and practical insight to the complex interplay of markets, culture, and human behavior.
About the author
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