Leadership · 20 min
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
By Brent Adamson
Traditional sales often miss the true drivers of organizational change. This episode explores how to identify and engage 'Mobilizers'—hidden internal influencers—by delivering 'Commercial Insight' to multiply results and overcome internal resistance.
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Category
Leadership
Duration
20 min
What it is about
challenger customer, b2b sales, sales strategy
Who it is for
Best suited to listeners who want a clearer working understanding of challenger customer, b2b sales, sales strategy and better judgment in how they apply it.
The author
Brent Adamson brings a credible and useful lens to challenger customer, b2b sales, sales strategy, with enough subject command to make the book worth hearing.
About the author
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