Leadership · 19 min
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
By Adam Morgan
This episode explores how challenger brands leverage their underdog status, not as a disadvantage, but as a strategic position to redefine market rules, exploit incumbent weaknesses, and achieve profound impact through clarity of purpose and unconventional tactics.
Cue membership required to read and listen.
Listen
Audio edition
Read
Reading edition
Category
Leadership
Duration
19 min
What it is about
challenger brands, underdog strategy, market disruption
Who it is for
Best suited to listeners who want a clearer working understanding of challenger brands, underdog strategy, market disruption and better judgment in how they apply it.
The author
Adam Morgan brings a credible and useful lens to challenger brands, underdog strategy, market disruption, with enough subject command to make the book worth hearing.
About the author
View author readings →