Book Summary · 22 min
Blue Ocean Strategy
By W Chan Kim
This episode explores how to move beyond cutthroat competition by creating entirely new market spaces where innovation makes rivals irrelevant.
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Book Summary
Duration
22 min
What it is about
Business Strategy, Market Creation, Innovation, Competition
Who it is for
If you often feel trapped in a relentless battle for market share or recognition, this can help you see how to create entirely new demand and render rivals irrelevant.
The author
W. Chan Kim, with Renée Mauborgne, spent decades studying over 150 strategic moves across 30 industries, revealing the patterns behind creating new market spaces rather than competing in old ones.
About the author
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