Cover of Purpose: The Starting Point of Great Companies: The Starting Point of Great Companies
Leadership · 21 min

Purpose: The Starting Point of Great Companies: The Starting Point of Great Companies

By Nikos Mourkogiannis

This episode unpacks how authentic purpose, beyond mere profit, serves as the strategic bedrock for truly great and resilient companies, shaping strategy, attracting talent, and ensuring long-term success.

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Category
Leadership
Duration
21 min
What it is about

purpose, business strategy, corporate culture

Who it is for

Best suited to listeners who want a clearer working understanding of purpose, business strategy, corporate culture and better judgment in how they apply it.

The author

Nikos Mourkogiannis brings a credible and useful lens to purpose, business strategy, corporate culture, with enough subject command to make the book worth hearing.

About the author

Nikos Mourkogiannis

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