Explore how social influence has evolved from organic spread to deliberate engineering. This episode unpacks the 'overstories' that shape our perceptions and reveals how 'superspreaders' are increasingly becoming designed nodes in a world where the tipping point is no longer just observed, but actively constructed.
social engineering, influence, tipping point
Best suited to listeners who want a clearer working understanding of social engineering, influence, tipping point and better judgment in how they apply it.
Malcolm Gladwell brings a credible and useful lens to social engineering, influence, tipping point, with enough subject command to make the book worth hearing.