Book Summary · 21 min
Finding Fertile Ground: Identifying Extraordinary Opportunities For New Ventures
By Scott A. Shane
This episode challenges the myth of the spontaneous 'big idea,' revealing how true entrepreneurial opportunities are systematically identified by observing unmet needs, leveraging unique knowledge, and understanding the environmental conditions ripe for innovation.
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Book Summary
Duration
21 min
What it is about
entrepreneurship, opportunity identification, innovation strategy
Who it is for
Best suited to listeners who want a clearer working understanding of entrepreneurship, opportunity identification, innovation strategy and better judgment in how they apply it.
The author
Scott A. Shane brings a credible and useful lens to entrepreneurship, opportunity identification, innovation strategy, with enough subject command to make the book worth hearing.
About the author
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