Technology · 19 min
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
By Keith Quesenberry
Social media has fundamentally shifted power to consumers, demanding a strategic pivot from one-way broadcasting to authentic engagement. This episode unpacks how brands can thrive in this new landscape by embracing transparency, fostering genuine dialogue, and building loyal communities.
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Category
Technology
Duration
19 min
What it is about
social media strategy, consumer revolution, brand engagement
Who it is for
Best suited to listeners who want a clearer working understanding of social media strategy, consumer revolution, brand engagement and better judgment in how they apply it.
The author
Keith Quesenberry brings a credible and useful lens to social media strategy, consumer revolution, brand engagement, with enough subject command to make the book worth hearing.
About the author
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