Leadership · 20 min
Keeping People Interested: How Leaders Use Marketing to Capture and Sustain Attention
By Jonathan K. Lo
This episode reveals how leaders can apply marketing's core principles to capture and sustain attention, transforming fleeting interest into lasting commitment within their teams and organizations.
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Category
Leadership
Duration
20 min
What it is about
Leadership, Marketing Principles, Sustained Engagement
Who it is for
If you've ever watched a promising initiative lose steam, this can help you understand how to build lasting commitment beyond the initial spark.
The author
Jonathan K. Lo draws on his deep understanding of marketing strategy to illuminate how its core principles, often overlooked in leadership, are essential for building and sustaining genuine organizational engagement.
About the author
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