Cover of Animal Spirits: The Emotional Architecture of Markets
Economics · 13 min

Animal Spirits: The Emotional Architecture of Markets

By Akerlof Shiller

This episode explores how human psychology, emotions, and irrationality—dubbed 'animal spirits'—are the true, often unseen, drivers of economic booms, busts, and market behavior, challenging purely rational economic models.

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Category
Economics
Duration
13 min
What it is about

economics, psychology, market behavior

Who it is for

This is for the leader, investor, or strategist who intuits that markets are more than just numbers and wants a rigorous framework for reading the psychological currents—confidence, fear, and fairness—that actually drive economic behavior and shape financial outcomes.

The author

Two Nobel Prize-winning economists, George Akerlof and Robert Shiller, combine their authority to challenge the foundations of their own field, offering a more realistic and powerful model of how economies actually behave.

About the author

Akerlof Shiller

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