Book Summary · 20 min
The Strategy and Tactics of Pricing
By Thomas Nagle | John Hogan | Joseph Zale
This episode reveals how strategic pricing transforms a mere number into a powerful lever for shaping market perception, driving profitability, and defining your true value.
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Book Summary
Duration
20 min
What it is about
Strategic Pricing, Value Creation, Market Positioning
Who it is for
If you've ever felt the pressure to lower prices, or suspected your offerings are worth more than customers are paying, this will clarify how to capture the true value you create, and this will help you see what to do next.
The author
Thomas Nagle, a foundational thinker in pricing strategy, offers a rigorous, market-tested approach that moves beyond simple cost accounting to reveal how price fundamentally shapes customer perception and business success.
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