Book Summary · 19 min
The Membership Economy
By Robbie Kellman Baxter
This episode explores the profound shift from one-off transactions to ongoing, relationship-based models, revealing how businesses are building lasting connections and tapping into our innate desire for belonging.
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Book Summary
Duration
19 min
What it is about
Membership Economy, Business Strategy, Customer Relationships, Value Creation
Who it is for
If you've ever felt like just another transaction, or wondered how to build lasting value beyond a single sale, this clarifies the deeper forces at play, and this will help you see what to do next.
The author
Robbie Kellman Baxter, a leading consultant on subscription and membership models, draws on years of advising companies from Netflix to Nike to reveal the strategic shifts driving the 'forever transaction' economy.
About the author
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