Leadership · 20 min
Let My People Go Surfing
By Yvon Chouinard
Yvon Chouinard reveals how Patagonia built a global brand by rejecting conventional business wisdom, proving that purpose and sustainability can drive profound success.
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Category
Leadership
Duration
20 min
What it is about
Purpose-driven business, sustainable leadership, corporate ethics
Who it is for
If you've ever questioned whether profit must always come before purpose, this will show you how to build a business that truly endures.
The author
Yvon Chouinard, the founder of Patagonia, didn't just write about purpose-driven business; he built one from the ground up, demonstrating for decades that environmental stewardship and employee well-being are not just ideals, but fundamental drivers of lasting success.
About the author
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