Psychology · 19 min
Magic Words
By Jonah Berger
Uncover the profound psychological impact of everyday words. This episode explores how terms like 'because,' 'we,' and 'you' act as powerful levers, shaping perceptions, influencing decisions, and forging deeper connections, as illuminated by Jonah Berger's 'Magic Words'.
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Category
Psychology
Duration
19 min
What it is about
language psychology, influence, communication
Who it is for
Best suited to listeners who want a clearer working understanding of language psychology, influence, communication and better judgment in how they apply it.
The author
Jonah Berger brings a credible and useful lens to language psychology, influence, communication, with enough subject command to make the book worth hearing.
About the author
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