Leadership · 21 min
Obviously Awesome
By April Dunford
This episode reveals how intentional product positioning is the invisible architecture behind market perception and business success.
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Category
Leadership
Duration
21 min
What it is about
Product Positioning, Market Strategy, Value Proposition
Who it is for
If you've ever launched a product or service that struggled to find its audience, despite its quality, this can help you understand why and how to fix it.
The author
April Dunford draws on years of close work launching over a dozen successful products to demystify product positioning, offering a clear, actionable framework for strategic market definition.
About the author
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