Book Summary · 23 min
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
By Matthew Dixon
Forget 'customer delight.' This episode unpacks Matthew Dixon's 'The Effortless Experience,' revealing why true loyalty is forged not through 'wow' moments, but by consistently reducing customer effort and friction. Discover the counter-intuitive strategies that build lasting customer relationships.
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Book Summary
Duration
23 min
What it is about
customer loyalty, effortless experience, customer service
Who it is for
Best suited to listeners who want a clearer working understanding of customer loyalty, effortless experience, customer service and better judgment in how they apply it.
The author
Matthew Dixon brings a credible and useful lens to customer loyalty, effortless experience, customer service, with enough subject command to make the book worth hearing.
About the author
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